Analyse the UK shower industry, value proposition of Quartz-Aqualisa’s revolutionary shower, marketing strategies employed by Aqualisa

This document analyses the UK shower industry, value proposition of Quartz-Aqualisa's revolutionary shower, marketing strategies employed by Aqualisa and suggests ways to make them more effective. The UK Shower Market – Product Offers and the Customer Behaviour The current market size of all different kinds of showers offered in UK was more than 1.8 million units valuing more than à ¯Ã‚ ¿Ã‚ ½5 Billion.1 Only 60% of the bathrooms in UK had a shower whereas all bathrooms had a bathtub. Prevalent problems in plumbing systems and showers The plumbing in UK was predominantly of the Victorian era. These systems were gravity fed which resulted in non uniform pressure and flow resulting in temperature fluctuations. The flow rates were around 3-4 litres per minute against the standard flow rates of 18 litres per minute in the USA. Also the showers broke down frequently and were difficult to repair as the seals used to get jammed and needed replacement. The replacement of the broken/worn down showers accounted for nearly 50% market.2 The users were having poor knowledge about the showers, available brands and options. These problems influenced the UK shower market and therefore shaped the consumer behaviour and the products available in the market. Market Segments The shower market can be broadly segmented in two categories – User and Non-Users. Refer Appendix Exhibit 1. USERS Premium users looked for style, performance, service and life. Standard users looked for performance, life and service of the shower. Value users looked for price, convenience and models that did not require major excavation and modifications in their bathrooms. NON-USERS Plumbers: Plumbers interacted through variety of ways with the end users- directly or indirectly. They maintained strong relationships with the manufacturers of the showers. They played a key role in the sale of the showers.3 Developers : They were the property developers in the UK. They preferred reliable showers which could work under multiple settings. They were price sensitive. They had direct contacts with the manufacturers or depended on the independent plumbers. DIY: These are large retail outlets which targeted customers who are primarily looking for ease of installation and inexpensive models. There were substantial sales taking place through this channel.4 Different Models and the Product Offers Based on the problems that existed, the market segmentation and the factors influencing decision making, three main types of showers were available in the market – Electric Showers, Mixer Showers and the Power Showers. They were targeted at different market segments under different brand names by manufactures. Quartz Value Proposition There will be two Value Propositions Statements5 based on the market segmentation – one for Users and the other one for Non Users. Refer Appendix Exhibit 3 It is considered that the Quartz Showers will be chosen over the competitive Mixer and the Power Showers. This is because of- Superior Design: Quartz range was designed to overcome the limitations of the Mixer and Power Showers, therefore in long term they will replace them completely. Current market share:6 Aqualisa has only 20 % and 16.7% of the current market share in the mixer showers and the power showers category. It is ranked 2nd and 5th respectively in these two categories. These two sectors offer the maximum growth potential and possibility of capturing new market share. Total costs:7 The initial cost of the Quartz showers are higher than both the Mixer Shower and the Power Showers, however installation of Mixer Showers require additional expenditure. It needs 2 man-days of the plumber which costs atleast 640à ¯Ã‚ ¿Ã‚ ½ (considering à ¯Ã‚ ¿Ã‚ ½40 per hour and 8 hours per day). Additionally, the plumbers charge the cost of excavation- labour and materials extra. Therefore the total costs of ownership of Quartz Standard showers turn out to be cheaper. Multiple Brand Strategy: Gainsborough, Aqualisa and ShowerMax Based on the market segmentation shown above, Aqualisa uses three different brands to position and serve its target markets optimally. The use of different brands is a positioning policy so that Aqualisa can determine its Marketing Mix8 for each target market segment in order to occupy a clear, distinctive and attractive position in the minds of the consumers relative to the competing brands and products.9 It is made clear from the figure below that the three different brands (shown by different colours) have three different products, price range, promotional channels and distribution channels. The Marketing Framework10 – Positioning Strategy and 4Ps Quartz : Mainstream or Niche Aqualisa spent nearly à ¯Ã‚ ¿Ã‚ ½5.8 Million over a period of 3 years to develop Quartz. This is close to 10% of the total revenue generated by the firm in the year 2000.11 Additional modules could be built upon the existing Quartz installations to provide sophisticated features with customised benefits e.g. horizontal Body Jet. The heavy expense, scalable plug-ins and the lower total costs of ownership suggest that Quartz was designed to be a mainstream product. Quartz – Why are they not selling? The sales of Quartz are not picking up for number of reasons: 1. Rogers Five Factors12 determine the rate of acceptance of an innovation in a market place. These Five Factors are relative advantage, compatibility, complexity, trialability and observability. Quartz scored low on the compatibility because the plumbers who were selling and influencing the buying decisions of the consumers, were vary of use of electronics in the showers. Also, Aqualisa was not effectively offering trials/demonstrations to its users (except through showrooms) and plumbers in its marketing strategy and therefore loosing sales. Whenever, the plumber or the consumer was getting a demonstration it was resulting in a sale. 2. Associated Cost Savings: The lower total costs of ownerships were not clearly communicated to the plumbers and the end users to mitigate reluctance due to the higher initial price of Quartz. 3. Plumber mindset and long adoption times: No explicit efforts were taken to educate the plumbers. They were only communicated verbally about the additional benefits of the Quartz, however no workshops or trainings were carried out to overcome the reluctance of the plumbers. 4. Lack of clarity in the sales team and conflicting brands resulting in lower sales. The sales team lacked clarity on which product it had to promote- Quartz or the mainstream products-Aquavalve and Aquastream. Infact, Rawlinson and the national sales manager Tim Pestell had different views on Quartz' mainstream or niche nature. This resulted in lower push from sales team. 5. Only 10% of their time was devoted by Sales team on new prospects. This meant that they were limiting themselves to a smaller group of potential buyers. 6. Awareness: There were little actions taken to spread the benefits and the wow factor of the Quartz shower to the end consumers apart from a weekly advertisement in The Mail. What should Rawlinson do? To increase sales, it is necessary to understand the Decision Making Process (DMP)13 of the target market segments. The DMP of the users and the plumbers are different. For DIY and Developers, we would need to establish a separate strategy. Mapping the DMP Plumbers Users – Premium, Standard Unaware Unaware Awareness Awareness Reluctance Demonstration Trial Knowledge of benefits Purchase Purchase Positive Attitude/Reference Repeat Based on the DMP, our Marketing and Communications Strategy should be to increase awareness and trial/demonstrations. Further, the strategy should be based on the 6Ms model14 to consider all the aspects and maximize the output. 6Ms Model 1. Market: We have not targeting the user-value segment since it is not suitable for Quartz. 2. Mission: To achieve a sale of at least 100 units per day in the next 3-4 months to bring Quartz in the mainstream segment. The maximum time available till another competitor catches up with the innovation is estimated to be 2 years. 3. Message: The message has to be different for the Plumbers and the Users. The different messages will be the statement of benefits that are spelled out in the Value Proposition of Quartz. Refer Appendix Exhibit 2. 4. Media: 4.1 Advertising: Full fledged advertisement campaign have high costs15. Therefore advertisement expenditure will be limited. However, a new and cost effective media can be the back of the Shower Gel Bottles. This way Aqualisa will be able to reach the users and even the non-user market very effectively. A small pilot test can be carried out immediately to determine its possible impact and its cost. Internet advertisement is also an effective and a cheaper way to reach the end users. The Pay per click concept will help keep the advertising costs down. 4.2 Sales Team: A change in the marketing structure of Aqualisa is needed so that greater focus can be given on each channel. The suggested marketing structure is shown in Appendix Exhibit 4. 4.3 Channel Management & Sales Promotion: This is based on giving incentives and forming stronger commercial relationships with the channel partners to push16 the Quartz through different channels available. Plumbers: > Launch Event: Organise a launch cum training event for one full day where plumbers from different locations can be brought together and explained about the product. This should include a hands on training program so that they realise the ease and get rid of any misconceptions. This can be repeated if required. > Plumber Loyalty Program & Commissions: Plumbers association with Aqualisa can be made official. Plumbers can be given commission for every sale of Quartz. This will immediately get their attention and help eliminate any doubts. While advertising Quartz directly to the users, their names can appear as the list of authorised plumbers to fit/sell Quartz in the specific territory. In return, a small fee can be charged to them for their official partnership. > References: Aqualisa can use references from respected plumbers to endorse the credibility of Quartz. > Going beyond the existing associated plumbers: To look and expand beyond the already known plumbers. Trade Shops: > Videos showing the entire installation process in a step wise manner and the associated cost savings to plumbers. > Early discounts: In-order to keep their commitment towards Quartz, certain Early Discounts schemes may be offered. > Training the Trade Shop staff to sell on Associated Cost Savings for the plumbers. The trade shop staff should be able to explain Quartz' benefits and how it is different from the earlier failed showers which used electronics. > Expand to other Trade Shops: Increase coverage to newer trade shops and territories. Showrooms & Distributors: > Expand to untapped Showrooms & Distributors in new geographies without conflicting the existing ones. > Early discounts 4.4 Integrated Marketing: Aqualisa's direct communication with end user should not result in direct business. The sales to the end users must be routed through authorised channels of showrooms and plumbers. Also the retail pricing for the plumbers and the showrooms will have to be same and fixed to avoid under-cutting. The idea is to create customer awareness and to use the Pull Strategy through either of the two channels. This will keep the current relationship with the channel partners intact. 5. Money: The entire Marketing communication and promotion strategy has been designed such that the initial cash outflow is less. Refer Appendix Exhibit 5 6. Measurement: It is extremely important to monitor closely how sales are picking up after taking all the initiatives. The restructuring of the marketing department suggested will help. Daily reports with key facts and figures will be made available to the Rawlinson who can then take suitable actions. Stripped down version for the Developers & DIY Aqualisa should develop a stripped down version of the Quartz for the DIY and Developers market(brand it under their existing Gainsborough & ShowerMax brands). Branding it under a different name will keep their Aqualisa brand intact. The fact that Quartz will become a platform on for subsequent hi-end solutions, it is recommended to concentrate on higher volumes than margins initially. Conclusion Close monitoring and implementations of the suggested schemes will help Aqualisa increase sales of Quartz to achieve its mainstream status. Appendix Exhibit 1 : Market Segment Exhibit 2: Various shower categories, Aqualisa's Offerings and the Channels used by them. Exhibit 3: Value Proposition of Quartz. Exhibit 4 : New Sales & Marketing Department Structure. Exhibit 5 : Marketing Communication and Promotion Expenditure. Exhibit 1: Market Segment UK Shower Market Segment Exhibit 3: Value Proposition of Quartz Value Proposition Statement17 for USERS Premium and Standard category Users who need bathroom showers will buy Quartz Standard Shower and Quartz Pumped Shower because it delivers water at good and stable pressures and temperatures, it is easy to use, it does not break down and has stunning looks. They will choose this over the Mixer and the Power Showers of other players such as Mira, Masco, Ideal Standard and Triton because we can uniquely offer remotely located water mixing mechanism that is electronically controlled and superior design from our focus on innovation, state art of testing facilities and engineering development team. Value Proposition Statement for NON USERS Plumbers who sell and influence buying decisions of bathroom showers will buy and recommend Quartz Standard Shower and Quartz Pumped Shower because it is easy to install, can be installed four times faster, does not need any excavation, offer a 5 year parts warranty, does not go wrong and need a second free visit. They will choose this over the Mixer and the Power Showers of other players such as Mira, Masco, Ideal Standard and Triton because we can uniquely offer remotely located water mixing mechanism that is electronically controlled and superior design from our focus on innovation, state art of testing facilities and engineering development team. Exhibit 4 : New Sales & Marketing Department Structure. Exhibit 5 : Marketing Communication and Promotion Expenditure. Less focus is given on advertisement and more focus is given on the push strategies. This way the maximum proportion of the marketing promotion expenditure occurs after the actual sales occur. Marketing Communications Media Expenditure type – Before / After Sale 1. Advertising on Shower Gels Before 2. Advertising on Internet (pay per click) Before the sale, but charged only on click not for placements 3. Advertising in Newspapers Before 4. Sales Restructuring – Extra Mktg. executives Before, however they will be used for closer monitoring of the implementation schemes and to push other products also. 5. Channels – Plumbers Commission After Plumber Loyalty Program Before Launch Event Before Trade Shops Early Discounts After Trade shops – staff training costs Before Showrooms – Early Discounts After Only in cases of Launch event and training programs there can be a substantial outflow earlier, however this is absolutely necessary to increase awareness in the Plumbers.

Hot Imports Night

The roars of modified import cars stimulate my senses as I walk towards the Dallas Convention Center, where the 2001 Hot Imports Night car show is taking place. All around me, groups of anxious car enthusiasts rush towards the convention center. Hundreds of people were already in line, impatiently waiting to buy a ticket for the show. Luckily, I had already purchased my ticket online and did not have to wait on this half-mile long line. As I approached the entrance, I was overwhelmed by the onslaught of sounds coming from within. I knew walking in that this will be a day I wouldn t soon forget. As I stood in that cavernous exhibitions hall, my eyes feasted on rows of modified Hondas, Acuras, Mazdas, and other import cars. The car that caught my attention was a lime green 1995 Honda Civic Hatchback, shining radiantly below four strobe lights. This car had an Acura Integra GSR engine in it, a Greddy exhaust system, headers, a turbocharger, intercooler, white rims, a dragon decal on the hood, and many other modifications. Behind me I overheard a guy saying dats tight, but there are better cars and I knew he was right. There were endless rows of cars, and each row had its own representation of perfection. The cars were not the only part of the show that caught my attention. Standing by each sponsored car was a girl in her mid twenties wearing everything but clothes. One girl had on a golden studded bikini, which complemented her Venus-like body and her long flowing blond hair. Her innocent smile and seductive pose made it hard for me to take my eyes off of her. There were also models sitting behind desks signing posters for a modest fee. These were the models that graced the cover of car magazines as well as Playboy. Standing in front of these models would be lines of fans who wanted an autograph and picture. I tried to take a picture of every car model that I saw, unfortunately I ran out of film. When I reached the end of the hall I was surprised to see a disc jockey spinning break beats on a turntable and a mob of people raving and dancing on a dance floor as if they were in a nightclub. The music that came from the four giant sized speakers at this area was even louder than the music that played throughout the hall. The strobe lights had a dizzying affect, and my mind blurred as I walked through the crowd of people dancing. In one corner of the dance floor, I managed to push through the crowd of mesmerized people to get a glimpse of a short Asian guy, drenched with sweat, wearing flared jeans and a pink polo knit shirt wowing the crowd with his flawless break dancing abilities. As I had predicted, the night was anything but forgettable. I now anxiously await next year s event, which will take place next May. In the meantime, I ll just relive that night in my mind and learn some dance moves so that I can participate on the dance floor instead of standing around recording everyone else with a video camera.

MBA sem 1 Essay

Parts of vision statement 1. The core values are those things very close to your heart that you will not give up at any cost. It can be integrity (for example, I will never cheat on the taxes I have to pay) or quality (I will never use a lower quality wood), etc. Usually we say that you should have only 4 to 6 core values. Of course, personal values and business values may differ. For example, love may be a very important personal value but it may not be so relevant in your business of furniture though it can be relevant if you were having a home for the aged. 2. Core purpose is the purpose of the organization, for example, to make furniture. This is something that you want to achieve within the framework of our core values. It gives the achievement orientation to the business and therefore the focus. When we get an opportunity to expand or sell off and if we are in a decision dilemma, this acts as another light house. we can provide u Fall 2013 fully solved assignment in rs 500/sem . you can make 5 installment of 100-100 rupees†¦ that’s proof we are not fake. and we have different set of assignment for many student so. smu mba assignment Fall/summer season 2013 sem (I , II , III , IV) in only 500/ sem ( 6 sub) or 100/ question paper. we provide unique assignment. our assignment provide you good marks. call us 08273413412 , 08791490301 or mail us on computeroperator4@gmail.com web- www.aapkiseva.blogspot.in www.assignmenthelpforall.blogspot.in (b) Differentiate between ‘process’ and ‘tasks’ (Parts of vision statement, Difference between process and tasks) Answer: Processes Process is a set of logical activities that lead to some final or interim output. For example, taking pieces of wood, making it smooth, cutting it, making grooves, connecting them, finishing them, and polishing them are processes to create a table. These have to be done in some logical sequence. This is what a process is. Let us now look at we can provide u Fall 2013 fully solved assignment in rs 500/sem . you can make 5 installment of 100-100 rupees†¦ that’s proof we are not fake. and we have different set of assignment for many student so. smu mba assignment Fall/summer season 2013 sem (I , II , III , IV) in only 500/ sem ( 6 sub) or 100/ question paper. we provide unique assignment. our assignment provide you good marks. call us 08273413412 , 08791490301 or mail us on computeroperator4@gmail.com web- www.aapkiseva.blogspot.in www.assignmenthelpforall.blogspot.in Q2. Planning is called as the cornerstone of management. Define planning and describe the importance of planning. Explain the types of planning. (Definition of planning, Importance of planning, Types of planning) 2,3,5 Answer: Definition and Importance of Planning Planning can be defined as a basic management function which enables one to select the purpose of the business, and how the resources should be mustered to achieve that purpose to include using the available resources optimally to do that. Planning implies goal setting for the organization keeping in mind the constraints, opportunities, and threats as much as what the person or business which is planning wants to do. Thus, a plan is a blueprint for goal achievement, a blue print that specifies the necessary resource allocations, schedules, tasks, and other actions to achieve the purpose. A goal is a desired future state that the organization attempts to reach. Goals are important because an organization exists for a purpose, and goals define and state that purpose. Goals specify future ends; plans we can provide u Fall 2013 fully solved assignment in rs 500/sem . you can make 5 installment of 100-100 rupees†¦ that’s proof we are not f ake. and we have different set of assignment for many student so. smu mba assignment Fall/summer season 2013 sem (I , II , III , IV) in only 500/ sem ( 6 sub) or 100/ question paper. we provide unique assignment. our assignment provide you good marks. call us 08273413412 , 08791490301 or mail us on computeroperator4@gmail.com web- www.aapkiseva.blogspot.in www.assignmenthelpforall.blogspot.in Q3. What is meant by ‘span of control’? Differentiate between narrow span of control and wide span of control. What are the factors that influence the span of control? (Meaning of ‘span of control’ ,Difference between narrow span of control and wide span of control, Factors that influence the span of control) 2,3,5 Answer: Span of control The number of subordinates that a manager or supervisor can directly control. This number varies with the type of work: complex, variable work reduces it to six, whereas routine, fixed work increases it to twenty or more. we can provide u Fall 2013 fully solved assignment in rs 500/sem . you can make 5 installment of 100-100 rupees†¦ that’s proof we are not fake. and we have different set of assignment for many student so. smu mba assignment Fall/summer season 2013 sem (I , II , III , IV) in only 500/ sem ( 6 sub) or 100/ question paper. we provide unique assignment. our assignment provide you good marks. call us 08273413412 , 08791490301 or mail us on computeroperator4@gmail.com web- www.aapkiseva.blogspot.in www.assignmenthelpforall.blogspot.in Q4 Define Organizational behavior. What are the various approaches to Organizational behavior? (Definition of OB, Approaches to OB) 2, 8 Answer: Definition of OB: OB can be defined as a systematic study that investigates the impact of individuals, groups and organizational factors on productivity to include effectiveness and efficiency, absentee, turnover, organizational citizenship behavior and job satisfaction. ? By systematic study we mean looking at relationships and attempting to attribute causes and effects, and drawing conclusions based on scientific evidence. ? By productivity we mean a performance measure that includes both effectiveness (achievement of goals) and efficiency (ratio on output versus input required to achieve it). ? By absenteeism we mean failure to report to work especially without informing. ? we can provide u Fall 2013 fully solved assignment in rs 500 /sem . you can make 5 installment of 100-100 rupees†¦ that’s proof we are not fake. and we have different set of assignment for many student so. smu mba assignment Fall/summer season 2013 sem (I , II , III , IV) in only 500/ sem ( 6 sub) or 100/ question paper. we provide unique assignment. our assignment provide you good marks. call us 08273413412 , 08791490301 or ? mail us on computeroperator4@gmail.com ? web- www.aapkiseva.blogspot.in ? www.assignmenthelpforall.blogspot.in a whole is to function effectively. Q5. Perception is the way we see and interpret things. Explain the importance of such ‘perception’. What are the factors affecting perception? (Importance of perception, Factors affecting perception) 4,6 Answer: Importance of perception Perception is perhaps the most important aspect of OB that we use in our daily life and in management. The importance of perception is: ? While creating vision for an organization, our perception of the future and the way things should be is a deciding factor. ? While making strategy, out perception of the opportunities and threats make us see the same situation differently. ? Perception gives the impetus to seek more information to make more rational decisions e.g., the perception of Rakhi on the situation of the bakery in trouble, made her travel and talk to the employees to gain more information. If she had perceived what the manager did was right or that it is too small a thing to intervene, she would not have made the effort to find out more information. ? we can provide u Fall 2013 fully solved assignment in rs 500/sem . you can make 5 installment of 100-100 rupees†¦ that’s proof we are not fake. and we have different set of assignment for m any student so. smu mba assignment Fall/summer season 2013 sem (I , II , III , IV) in only 500/ sem ( 6 sub) or 100/ question paper. we provide unique assignment. our assignment provide you good marks. call us 08273413412 , 08791490301 or ? mail us on computeroperator4@gmail.com ? web- www.aapkiseva.blogspot.in ? www.assignmenthelpforall.blogspot.in Q6. Give the definition and importance of ‘motivation’. Describe Maslow’s hierarchy of needs theory. (Definition of motivation, Importance of motivation, Maslow’s hierarchy of needs theory) 2,3,5 Answer: Definition and Importance of Motivation Motivation is â€Å"the process that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal.† (Robbins, 2003) Intensity is concerned with how hard a person tries. This is the element most of us focus on when we talk about motivation. Directionis the orientation that benefits the organization. And persistence is a measure of how long a person can maintain his/her effort. Motivated individuals stay with a task long enough to achieve their goal. Motivation is important to an individual because: ? Motivation helps to achieve personal goals. ? Motivation gives job satisfaction. ? Motivation helps in self-development of individual. ? An individual would always gain by working with a dynamic team. Collins, James C. and Jerry I. Porras. Built to Last: Successful Habits of Visionary Companies. First Paperback Edition. New York: Harper-Collins, 1997. 219-239.

English Essay Example | Topics and Well Written Essays - 500 words - 33

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Anthropology Essay Example | Topics and Well Written Essays - 500 words - 1

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Green management - Dissertation Example However, environmental education needs to start with children. With the motivation to evaluate how schools discharge their responsibility towards the environment as well as towards the future citizens, this study was undertaken. The study aims and objectives were stated and after extensive literature review on the subject, data was gathered through a qualitative case study approach. This study is based on a particular boarding school in London. Both primary and secondary data were gathered through multiple sources for the purpose of the study. The study finds a strong positive link between green initiatives and economic performance. However, corporations should not expect immediate short-term gains. In the short-term some gains may be achieved but sustainable gains can be achieved only in the long-term. Most companies that have adopted ‘green marketing’ as a strategy, into their overall corporate and business strategy, have registered enhanced performance. This should be based on an efficient internal and external assessment. Consumer consciousness has also prompted companies to adopt green marketing, as customer satisfaction is critical to survival. Compelled by government regulations corporations have been taking different initiatives such as efficient packaging, reuse and recycling of packaging materials, better waste management, efficient lighting, use of renewable energy sources, and viewing compliance as an opportunity. The study however finds that in the school under study environmental education and environmental management system is extremely poor. No standards are maintained and no regulations are imposed. Investments are poor as the management is unaware of the benefits that it can achieve through environmental management system. The school has undertaken some initiatives but due to lack of training and education of the teaching and non-teaching staff, as well as students, these investments have not reaped any benefits. Schools stand to gain competitive and comparative advantage through environmental education and environmental management system. However, the authorities and the school management have now become conscious and are willing to invest in green technology. The study has highlighted the savings that can be expected just by switching over to low-power bulbs and following a discipline of switching off lights, bulbs, heaters and shutting windows. The study concludes by recommending a strategy for environmental management system that can be implemented at schools. Acknowledgments I will write this one Chapter 1 1 Introduction This chapter begins by introducing the subject green management and highlights the importance of ‘green management’ through statistics and data from different sources. An overview of the subject helps to develop the study outline and evaluate which factors need to be given importance. 1.1 Background Climate change and global warming are evident from the rising annual temper atures, extreme weather changes, heat waves and from the melting ice cap and glaciers. Global warming has influenced business strategies as they try to reduce green house gas emissions, through efficient operations or through energy conservation techniques. Referring to companies such as GE, Wal-Mart and Dupont, Gunther (2006) states that smart companies know which way the wind is blowing and they use the climate change as an opportunity; they try to introduce innovation and creativity with the help of advanced

Porter and National Competitive Advantage Essay

Porter and National Competitive Advantage - Essay Example It is evidently clear from the discussion that Porter’s National Competitive Advantage theory gives a complicated tool for evaluating competitiveness with every implication. Porter’s theory provides to recognizing the â€Å"competitive advantage of nations† in global production and trade. Its core, on the other hand, concentrates upon individual firms, in which the values of competitive advantage are involved. The concept of competitive strategy and competitiveness comes from the business. Industries compete for resources and markets, measure competitiveness by examination of comparative market shares, growth or innovation and utilize competitiveness policy to progress their market performance. Porter thought the competitiveness of a country depends on four major determinants, they are factor conditions, demand conditions, supporting industries and â€Å"firm strategy, structure, and rivalry†. Although these four determinants affect the continued existence with a competitive advantage in an entire nation, their character states that they are further exact of a particular industry rather than typical of a country. The reason for that in the theory of Porter is that the essential unit of analysis for understanding rivalry is the industry. Factor conditions being the input that affects rivalry in any firm include several broad categories. That includes Human resources, Physical resources, Knowledge resources, Capital resources and Infrastructure resources. Whereas examining these factors as a precondition for building competitive advantage, it is comparatively insignificant to highlight just their involvement in a specific industry. What decides their effect on competitiveness is the quantity of effectiveness and efficiency of the method they are organizing within an industry.

The case of John du point Essay Example | Topics and Well Written Essays - 1750 words

The case of John du point - Essay Example Upon arrival at Schultz’s residence, he found Schultz training at the wrestling facilities that du Pont had set up in his estate. Schultz greeted his boss from where du Pont returned by asking him whether he had any problem with him. After this brief exchange, it is reported that du Pont pointed his 44-caliber revolver towards Schultz and shot him thrice, once at the arm and twice at his chest. This resulted in the instant death of David Schultz. A key witness to this act was Schultz wife, Nancy Schultz, who rushed out of the house upon hearing the first gun shot and upon arrival at the scene, she saw du Pont trigger his last shot at the already lying Schultz. It is also reported that du Pont also pointed the gun at her as well as at his bodyguard, Patrick Goodale after the shoot-out (Fersch, 2005, p. 151). After John du Pont had completed the act, he retreated to his large mansion where he spent the next 48 hours in an attempt to avoid being caught by the police. Inside his mansion, he had access to his large gun collection and other armories that he had acquired over his powerful years. The two-day standoff at his â€Å"Foxcatcher Farm† ended after he was lured outside by the police in order to make amends to the houses heating system which had tactically been switched off by the police. John du Pont was finally apprehended on 28 January, 1996, and his case opened in order to pave a way for investigations and subsequent trial. The case implicating John du Pont to the murder of David Schultz started on 9 February, 1996 after the trial court ordered a competency examination of the appellant. The competency examination was completed on 9 September 1996 concluding that John du Pont was incompetent to proceed with the trial. This resulted in John du Pont being remanded to the Norristown State Hospital where he underwent treatment. John du Pont was found to be competent for procession to trial in December, 1996, and thus his trial

Rethinking Court Decisions on Middle-Income Mothers and Its Effects on Research Paper

Rethinking Court Decisions on Middle-Income Mothers and Its Effects on Their Children - Research Paper Example As children grow old, the society gives them jobs classifying them into their respective gender, either male or female (Ruether 647). Over time, people have accepted that the role of the women in the home, apart from giving birth, encompasses taking care of the homestead their children and the husband (Philbrick and Margaret 618). Being responsible for giving birth, automatically, the women assume the role of caregiving and nursing of the baby. They breastfeed, cook for the child, wash and even train them basic things such as talking and walking (Laxmi 95). Traditionally, men hold the responsibility of providing for their families. This role thus keeps men away from their families and their children most of the time. They are mostly busy at work or doing business in order to provide for their families. Currently, the world changes in a dynamic way. Subsequently, there is an increase in the family needs. With the cost living rising constantly, men are obliged to stay away more from th an ever. They thus leave their homes with their wives, who have to be around for the sake of the kids (Laxmi 95). Only recently, thanks to the gender equalization and sensitization campaign in the society, changes occur in these roles. Women now hold bigger roles than before. Proponents of gender equalization argue that women and men should hold equal roles in the society. While this is possible literary, practically, it is impossible. Men still hold the role of paying the hefty bills in the home, such school fees. This burden grows even bigger for the middle-income families, most of who live in urban areas. Coupled with rent and other necessities in towns and cities, the burden grows bigger. Except in some unique cases, men... Rethinking Court Decisions on Middle-Income Mothers and Its Effects on Their Children In a family setting, mothers hold the biggest responsibility, especially in taking care of their homes. This role, naturally assigned to them from the very birth of the child, requires their presence, providing their children with attention at all times. Middle-income women have even a bigger responsibility, contributing to the family financial needs and taking care of their families. With all these responsibilities, women hold a very important role in the family. In court cases, judges and jury pass judgement according to the arguments presented by the advocates. Women involved in any case, whether rightfully or wrongfully convicted attract the suffering to the family. If a woman, holding the responsibility of taking care of the home, while at the same time contributing financially to the running of the home goes behind bars, children suffer and as such, there is the need to rethinking court decisions on middle-income mothers and its effects on their children. There is no point of causing suffering to a bigger group of people in order to punish a single person. This is like creating a bigger problem while struggling to solve a small problem. Reconsidering these judgements means seeking for alternative ways of punishing these women, rather than putting them behind bars. House jail could be an option as well as community service and hard labour. Where unavoidable, visiting the family on regular basis is important.

Wild Animals As Pets Essay Example for Free

Wild Animals As Pets Essay How many of you have ever said you wanted a pet monkey when you were at the zoo last time? Or imagined how great it would be to have a tiger sleep at the foot of your bed instead of just a dog? That all sounds wonderful at first but how many people do you know that have ever had an exotic pet and not regretted it immediately? Its not really as great as you think. According to the Human Society of the United States in one of their recent surveys, 90% of exotic pets die within the first year and 90% of the remainder die in the second year. That means that only 1% lives past the age of two. Every year wild animals seriously hurt or kill people, usually their owners or family members. Big cats have killed many children and even grown men, not to mention the dogs’ people think their cougar will be friends with, they never survive. Monkeys are always the pet people wish they could have. However, they can never be trained, tamed, or basically domesticated like people think. Take Louie for example, a Black-capped capuchin born in August 2004. He was bought by a family in Chicago when he was just a baby. Within months he had bitten their daughter several times severely, but when he finally bit a child outside the family, his life was in danger. Louies owner found herself in court fighting against the parents of the child who demanded that his head be sent off for rabies testing.

Effect of Acculturation on Consumer Behaviour

Effect of Acculturation on Consumer Behaviour Acculturation and affect of it on ethnic minorities consumer behaviour. Abstract: This paper presents what acculturation is and its impact on consumer behaviour. Acculturation represents a multifaceted and ongoing process where the continual interactions between the minority and dominant ethnic group iteratively affect cultural attitudes, behaviours and values across society. An important aspect of the acculturation process is often the need for individuals to demonstrate success in life, either to the dominant societal group or to their own ethnic group. This behaviour is consistent with consumer acculturation theories that argue that products imbued with cultural meaning are deliberately consumed by ethnic minorities to demonstrate their cultural adaptation. This is the process of acculturation. Introduction: An alternative consumer acculturation perspective is that ethnic minority individuals who demonstrate conspicuous consumption often do so in order to show their sense of rejection from the dominant society. This rejection may arise from experiences of racism often culminating in poor academic performance, inability to obtain well-paid jobs and struggles to establish a self-identity that is both recognized and valued by their own ethnic group and others. The ethnic minority persons sense of rejection may then be represented by the consumption of products that differentiates them from the dominant group and highlights their differences. A consumption act potentially reflects their perceived sense of rejection and demonstrates their inability and unwillingness to conform to the dominant societal culture. Main body : The contention is that there are variations in purchase decisions of micro cultures. It is thought that the division of subcultures will give academicians and practitioners with better and more correct data from which to understand the customers who acculturate. Research in this area will let greater and more precise intercultural comparisons. We also hypothesize that the currently identified social categories are far and too broad to prove meaningful utilization patterns or be predictive of future consumption behaviour, with the changing ethnic origin county. Dimensional nature of acculturation: To consumer researchers, acculturation is measured by some scale on various items relating to the respondents acculturation process, such as language favourite and knowledge about the host culture.   A respondents scores on all items are then put together (or further averaged) to yield a single score of the respondents acculturation level.   This practice assumes acculturation to be one-dimensional and therefore can be expressed by a single score.   However, research in psychology and sociology has shown that acculturation is a more compound multidimensional idea. A noticeable study from the above is that different researchers have proposed different structures for the acculturation. Some look at only behavioural, some use purely attitudinal elements, yet others join both behavioural and attitudinal elements in the structure. Although these structures differ from each other, they all state that acculturation is a one-dimensional form, but a multidimensional construct.   Therefore, when a researcher declares level of acculturation with a single score, the result may be prejudiced and may not reflect the real influence of the different aspects of acculturation. Way acculturation can influence consumer behaviour is through the maintenance and change of the acculturating individuals self-identity.   The acculturation process obviously has a significant impact on the individuals self.   It is main for the individual to get used to the changes while at the same time maintain an incorporated self.   The conflict between change and continuity in the acculturation process is reflected in the products the customer consumes and the way consumption takes place. Ecological factors and individual characteristics also play a vital role in the acculturation process and in the connection between acculturation and consumer behaviour. Acculturation and Consumer Behaviour One central way to differentiate between members of a subculture is to think the degree to which they keep a sense of identifying with their home country vs. their host country. â€Å"Acculturation refers to the process of progress and alteration to one countrys cultural environment by an individual from another country† (Blackwell, Miniard and Engel, 2007). The nature of this change process is affected by many aspects. Personal differences, such as whether the person speaks the host country language. The persons contacts with acculturation causes people and establishments that educate the ways of a culture are also crucial. Some of these agents are united with the culture of origin (in Sevgis case, Turkey). These factors include family, friends, the mosque, local businesses and Turkish-language; media that keep the shopper in touch with his or her land of origin. Other agents are linked with the culture of migration (in this case, the Netherlands), and help the consumer to learn how to pilot in the new surroundings. These comprise state schools and Dutch-language media. As immigrants become accustomed to their new surroundings, some processes come into work. Movement refers to the things appealing people to pull up themselves physically from one location and move to another. Although many ethnic members all over Europe are second generation (born in the country where they live), their parents are more probable to have been the first to arrive in the new country. On arrival, settlers come across a need for transformation. This means attempting to master a set of rules for functioning in the new situation, whether learning how to interpret a different currency or understanding the social meanings of strange clothing styles. This cultural knowledge directs to a process of adaptation, where new consumption patterns are formed. As clients experience acculturation, several things happen. Many immigrants suffer (at least to some extent) assimilation, where t hey agree to products that are recognised with the mainstream culture. At the same time, there is an effort at maintaining of practices related with the culture of origin. Immigrants stay in touch with people in their country, and many go on to eat ethnic foods and read ethnic news-papers. Their continued credentials with their home culture may cause conflict, as they hate the pressure to plunge their identities and receive on new roles. These processes show that ethnicity is a flowing concept, and that the borders of a subculture are continuously being recreated (Laroche et al. 1998 as cited in Palumbo and Teich, 2004). An ethnic pluralism perspective argues that ethnic groups diverge from the mainstream in shifting degrees, and that adaptation to the dominant society occurs selectively. Research facts argue against the view that assimilation essentially entails losing identification with the persons original ethnic group. For example, Sevgi feels relaxing in conveying her ‘T urkishness in a variety of consumption associated ways: the magazines she buys, the TV programmes on the Turkish network she wishes to watch, her selection of ethnically suitable gifts for events such as weddings and bayram(religious holidays).   Otherwise, she has no problems at all in communicating consumption behaviours of the mainstream culture she loves eating drop (Dutch liquorice), buys ‘Western music and has her favourite clothing for going out to the theatre and clubs. The researchers argue that the best pointer of ethnic assimilation is the scope to which members of an ethnic group have social exchanges with members of other groups in comparison with their own. A consumers way of life refers to the ways he or she decides to spend time and money and how his or her values, attitudes and tastes are reproduced by spending choices. Lifestyle research is helpful to track societal consumption preferences and also to place specific products and services to different sections.   Marketers segment by lifestyle distinctions, often by grouping consumers in terms of their AIOs (activities, interests and opinions). Psychographic techniques try to categorize consumers in terms of psychological, subjective variables in addition to visible features (demographics). A variety of systems, such as RISC, have been developed to identify consumer kind and to distinguish them in terms of their brand or product liking, media usage, leisure time manners, and attitudes towards such broad topics   as politics and religion. Interconnected sets of products and activities are associated with public roles to form consumption gathering. People frequently purchase a product or service because it is associated with a group which, in turn, is linked to a lifestyle they find attractive. Where one comes from is often a significant determinant of lifestyle. Many marketers identify national or regional diversity in product preferences, and develop different editions of their products for different markets. Because a consumers culture exercises such a huge influence on his or her lifestyle choices, marketers must learn as much as possible about differences in cultural rules and preferences when marketing in more than one nation. One important issue is the level to which marketing strategies must be customized to each culture, rather than standardized across cultures. A set of techniques called geo-demography investigates consumption models using geo-graphical and demographic data, and identifies bunch of consumers who exhibit similar psychographic characteristics. Consumers identify with many groups that share general qualities and identities. These large groups that live within a society are called subcultures, and membership in them often gives marketers a important clue about individuals consumption decisions. A large constituent of a persons identity is defined by his or her ethnic origins, racial identity and religious background. The growing numbers of people who argue multi-ethnic back-grounds are starting to blot the traditional peculiarities drawn among these subcultures. Recently, several minority groups have trapped the interest of marketers as their financial power has grown. Segmenting consumers by their ethnicity can be of use, but care must be taken not to depend upon inaccurate ethnic typecasts. Because a consumers culture exerts such a major control on his or her lifestyle options, marketers must discover as much as possible about differences in cultural standards and preferences when marketing in more than one country. The appearance of immigrants as a new market opportunity has discussions of immigrants consumption behaviour by both practitioners and academic researchers.   Studying the immigrants acculturation process and their consumption nature present us both a better view of this specific segment and a better understanding of the cultural dynamics fundamental consumer behaviour. Study of acculturating customers can offer us insight into immigrants consumer behaviour and consumer behaviour in common.   With more research undertaken, it can be expected to see extended knowledge of acculturating individuals consumption experience and a more complete understanding of consumers.   The model suggests two paths through which acculturation can influence consumer behaviour.   One is through consumer re-socialization. The other is through the individuals self- management when faced with remarkable changes in the self regularly characteristic of the acculturation process.   Environmental facto rs and individual demographic, socioeconomic, and psychological characteristics can influence both paths and therefore temperate the relationship between acculturation and consumer behaviour. Several orders for future research can be immediately seen.   First, most research has seen acculturation as a one-dimensional construct.   Future research should recognize the fact that individuals accepting the new culture do not necessarily throw away their original cultures.   They can adopt a variety of acculturation strategies including separation and integration.   Psychologists and sociologists have developed multidimensional methods of acculturation that can be adapted to consumer research.   Consumer researchers can also incorporate measures of assimilation and measures of ethnic identification to form a two-dimensional measure of acculturation.   Both construction and corroboration of acculturation measures fitting for consumer research are needed. Second, consumer researchers can study acculturating individuals consumption experience from consumer socialisation outlook.   Some research has been undertaken in this direction.   Penaloza (1989) projected a mo del of consumer acculturation based on consumer socialization.   There are also studies on acculturating individuals information probing behaviour and their dealings with socialization agents such as mass media (DRozario and Douglas 1999; Lee 1989).   More research is needs that study the influence of other socialization agents such as peers and institutions on an acculturating individual and how he or she interacts with them.  Ã‚   Studies on mass media can also be approved further to learn acculturating individuals media use pattern and how different patterns show the way to different consumption related awareness, approaches and values. Thirdly, how acculturating individuals supervise their self-concept during the acculturating process and how different management strategies are toughened and mirrored in the individuals consumption need to be looked at.   Consumer researchers have apprehended the impact of self-concept in consumption and have argued that belongings are part of an individuals extended self (Belk 1988).   These concepts can be applied to acculturating individuals to find out how dynamics of the self are coupled with consumer behaviour. Lastly consumer researchers should put together more hard work to study how an individuals demographic, socioeconomic and psychological characteristics can influence his or her acculturation process and consumption.   Researchers should go ahead of measuring these variables only for testing external strength, but should also study these variables themselves as they may have important suggestions on how acculturating consumers learn and consume.   Efforts should especially be made to identify variables applicable to consumer research and to establish measures of these variables.   Numerical tests can also be done to test these variables reasonable effects and their indirect effects on consumer behaviour. Conclusion: Consumer acculturation can be studied on the base of consumers socialisation. Ethnic identification and level of assimilation are often used to individuals within these minority groups. Acculturation affects consumer behaviour according to both assimilation and unique behavioural model showing the acculturating individuals in their eagerness to adjust to the culture of residence, may develop different social perceptions and behaviour patterns. The paper has attempted to determine the various aspects of acculturation in relation to different ethnic minorities.   Reference Barnett, H. G., Bernard. J. Siegel, Evon Z. Vogt, James B. Watson. 1954. Acculturation: An Exploratory Formulation From the Social Science Research Council Summer Seminar on Acculturation, 1953. Blackwell, Miniard, Engel, (2007) Consumer Behaviour, Tenth Edition, Thomson South-Western. Palumbo and Teich (2004) â€Å"Market segmentation based on level of acculturation†, Journal of Marketing Intelligence and Planning, Vol: 22, Issue: 4, pp. 472-84.   Jamal (1996) â€Å"Acculturation: the symbolism of ethnic eating among contemporary British consumers†, British Food Journal. Solomon et al, (2008) â€Å"Consumer Behaviour: A European Perspective†, Third edition, Pearson publications, U.K

The Overuse Of Internet Surfing Media Essay

The Overuse Of Internet Surfing Media Essay We use the internet for our own favor and interest. It depends what we enjoy the internet surfing for; some like using instant messaging and face book. Now they are the most excessively used internet programs. Sometimes people do that in order to solve some mental disorders. Such as feeling isolated, or having lake of self-confidence. Meeting people over the internet and not having to meet them in person, solves their feeling of insecurity. Others are addicted to gaming on the internet, such as playing poker and chess. They are real life addictive games and having the opportunity to have them online, causes the same effect on them as they are in real life. There are many of internet addiction types like mental disorders cause people to reflect their sickness to their desired object of addiction. Some people are addictive to shopping, games, or drugs. In our case, the people addicted to the internet and computers have a lack of self-confidence and a tendency to feel shy in public. They are not capable to make a circle of friends as normal people do in their lives. So they choose making friends online, which is a much easier way for them to pursue their need. Also they use the internet as an escape from life troubles; whether its problems they face at home or outside in their daily life routines. Maybe playing some games or shopping online gives them the feeling of security within them. And helps them overcome their mental struggles. Basically, it makes them forget about their outside world and focus their attention to the inside wide world of the internet and computer use. This type of internet addiction, when people tend to gain their self-confidence through its usage is the most dangerous type of all. It could harm people, who are tending to get to know strangers through the internet chatting, It could lead to crimes such as theft and sexual harassment. It also causes them to neglect their outside world of communication and only feel secure while using the internet. Meaning they will tend to be more sociable and feel lively only while being on their computer; when this is the negative way of pursuing their careers and social life. The more time they spend online, the more they gain their self-esteem. Its like standing in front of a mirror before leaving their homes to go out, this way they make sure they look good and confident enough before they leave. Its the same for the internet use, after they get the security feeling within themselves. They feel completely relieved. The general causes of internet addiction are divided to certain categories; which lets us understand where the overuse of internet comes from. First thing we face generally is curiosity. Usually some of us are eager to know a lot about the technology which grows every day now. And most of these people are in their 40s and 50s. The ones who doesnt have enough information and practice with the internet use; so their curiosity drives them to start surfing the internet and learning the different ways of the computer use. Such as googgling (Google), chatting online or even gaming for the elders. The next category is the development and renewal of self. Exploring the internet is actually a self-development step; learning about it makes you in hold of everything in the world now. Connected is how you feel when you go through the internet. Its everything we use around the world now; nothing can go on without it. You can find anything concerning the subject of your interest easily and with full information about it. You need to update your look, you surf the internet. Or if there is a piece of information youd to like expand your understanding about. Certain types of food youd like to cook. Everything you need youll find through the internet, and especially if its a self-development and renewal situation. Surfing the internet made it easier for people who make researches and always in need of books to help them fulfill their search. Your desired book of interest can easily be found on the internet now. You no longer need to go to a library and search through the books to find your desired information to complete a research. Now you can go online, search the name of the book, and easily find quotations for it and a full biography about it and its author. You can even find the whole book to read instead of buying from a book store. The same goes to magazines and newspapers; if you have missed a weeks newspaper edition or a magazines issue. You can simply find it online, read it all and maybe save the needed pages for your record. The internet has made it so easy for people around the world to pursue their lives and careers outside or even from inside their homes. It has made everything easily accessible and far simpler. But that doesnt mean that it is the most trusted source of informat ion of all. Technology is definitely the reason why our lives are growing rapidly, and its why the world is connected to one another. Its the only way we get better at what we do, renew ourselves and explore what is around us. But we must still be wary of the Internet as it can be addictive and that is unhealthy. Its the reason why we ignore our lives, routines, and activities. Moving away from causes, this paper will now discuss the effects of Internet addiction The first effect of the internet addiction is obviously the amount of time wasted on it. Its usually more than the normal time that should be spent online. It used excessively, and sometimes out of control. Usually its used a lot when not needed at all; like when using face book more than 8 hours a day isnt necessary but you always feel the urge of needing to use it. When its nothing beneficial in the end; same for chatting online; some people have got a purpose of using it. Maybe to stay connected to their families overseas. But some others just go online all day long for the fun of it. They make new friends, or maybe just stay online because they feel like they need to be. Our second effect would be lack of sleep; since they use the internet excessively this way they are losing the feeling of sleep. The need of it isnt as important to them anymore. The computer symbolizes a huge importance in their lives now that taking care of their health is totally ignored. Also the location of the computer is a huge aspect of why you feel the urge to use it frequently. For example if you place it in the bedroom, it causes a big percentage of lack of sleep. Since its always there in front of you and it gets to be irresistible to use. The third effect would be a low job performance and having poor grades in school. People tend to be online more frequently at work, since they are always in access with their computers. Also some of them arent as busy so they use the computer as a way of entertainment. But the majority loses their focus on doing their jobs at work because of chatting too much online while attempting to do their required assignments. Teenagers tend to ignore their studies and prefer to stay online; therefore they get poor grades in school. Neglecting social relationships and activities is our fourth effect. While were staying online, there could be an important event or gathering going on and were not even paying attention to attend it. It could be a family gathering or even a friends birthday. Those things are important for us to participate in as they create our social relationships and shape our personalities. It also shows us the quality of life in some way or another. While gathering with people and sharing activities with them you tend to build your qualities and know your strengths and weaknesses within yourself. You start to recognize the outside world and its nature. Anger is a main symptom and effect of the internet addiction. Its usually obvious when someone starts to question your time spent online and then you start getting angry. Also it appears when youre offline and tense for not being online during the day. It shows on all of your actions during the day and effects your family and friends interactions. The feeling of the need to be online all the time gets you frustrated and it applies to all your daily activities. Giving away details to strangers is the most dangerous and common problem we face through internet addiction. The more you stay online and intend to make new friends and enter new networks; the more you stop thinking of the consequences which will occur later on. Strangers you get to know online could be criminals of any kind; such as sexual harassers, thieves or even drug dealers. The last symptom and effect of internet addiction is changes in your diet and eating speed. Being online too much makes you lose your appetite to food. Sometimes its the complete opposite; the more they stay online the more eat faster and with more quantities. Its like when youre watching television; you get caught in the movie or anything youre watching and keep eating. Thats how most overweight people get fatter. They are not conscious of their action while being caught in their addictive act. Internet addiction seems as uncontrollable and hard to get over. But there are several steps we should follow as our solutions to fixing the addictive act .They are very simple and easy steps to control all our previous symptoms and effects stated above. First of all we need to admit the problem were facing and our excessive use to the internet and the computer. Knowing that you have a problem and you need to work on it gives you an inner peace. It also gives you the push to be able to pass this phase of addiction and think of ways to work it all out. Or at least keep doing what you love most but still in a healthy way. The change of the location of your computer is a must. Its one of the main solutions for the addiction; as we stated before having it in your bedroom makes it feel irresistible to using the computer. You need to locate in a place which is uncomfortable for you. This will make you only use it for the needed purpose and for a short period of time and then go to your favorite place at home. For example, the living room to watch a movie or read a book in your small library. A password for your computer is very important to be able to decrease your use of the internet. Let you spouse or a family member change the password to only something they know. And only sign you in when you need to and for a specific calculated period of time. This way you will be able to control your usage wisely. Also you could have a Timer; which will control your time of usage. So if you use the internet for more than five hours a day, then decrease it to three hours for instance by using your timer. The last solution we should actively do is getting involved in several activities such as social clubs or fitness exercises. This way youre substituting your addiction with a healthier aspect which will involve you in a more sociable environment. And this will make you gain more confidence by time and make a circle of friends the right way. To conclude, there are no obvious reasons for way people are getting addicted to the internet but there are a lot of things drives us to use the internet .internet just a tool some people use it as skipping from life struggles and the things that made some people getting addicted to the internet could be general causes as use the internet for more knowledge, searching for anything that they need and also for making friends from all over the world, and there are some things considered as mental disorder like feeling lonely, depressed or feeling stress. But there are many effects caused by the internet addiction, lose the family sense, lack of sleep and caused back pains and headache also decreasing the social relationships. but there are some solutions the person who are addicted to the internet have to admit that he is addicted and know that very well (admitting that he have a problem) and start change computer location and put it in place that you dislike it ,never put it in sleepin g rooms because you will prefer playing or chatting then sleeping . And finally the person should make a specific hour for using the internet. Human have to know that they are the creditors of the technology so they shouldnt let the machines control them because machines doesnt have brains like human.so just if you use it smartly it wont ever effect you negatively.

The Sun Rises :: essays research papers

The Sun Rises   Ã‚  Ã‚  Ã‚  Ã‚   Mankind, through its hardships and struggles, has created many outlets to tell of its trials and tribulations. People have a need to relate their stories to other people. Music, art, prose, cinema, and poetry are among some of the most common types of storytelling. Poetry is one of the oldest and strongest forms of telling a story. It has often been used to chronicle the hardships of a group of people who were held back from many personal freedoms our society takes for granted. Gwendolyn Brooks' people have had one of the hardest struggles placed upon any of the races that make up America. Brooks touches upon the hardships of her people and their ancestors in many of her poems. In 'To the Diaspora,'; Brooks uses the metaphors of the continent of Afrika, a road (or a journey), the sun, and a few others to tell of the struggle of African-Americans in the United States.   Ã‚  Ã‚  Ã‚  Ã‚  The first metaphor the narrator speaks of is of the continent of Afrika. The word Afrika is used to mean a group of people and not the literal meaning of a continent of land. More specifically, these people are African-Americans. The 'Black continent'; she speaks of is a unification of her people (5). The narrator is telling her ancestors that they need to unite to make any progress. In the passage: 'You did not know the Black continent to be reached was you,'; she is telling her people, past and present, that the way to achieve their goals is within them (5-7). The narrator uses the word Afrika instead of Matt Parsons 2/14/00 Page 2 Africa to distinguish between the continent and the meaning she has placed upon the word. Through this metaphor the word Afrika comes to mean a continent of people, and their goals to achieve equality, instead of a continent of land. The next metaphor the narrator speaks of is one of a journey or way over a road. Gwendolyn speaks about her people setting out for Afrika. In the beginning of the poem we know that the people are beginning a journey but they do not know their destination. This gives us a glimpse into how hard the struggle of African-Americans must have been in the beginning of slavery. As the poem progresses into the second stanza, a road emerges and this lets us know that the narrator's people are getting some ideas about where they should be going.

Capitalism and the Joy of Working :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Enjoyment of work and creativity is more important to most people than higher pay. Employers cant pay to get more creativity because it is not just about the money. Something meaningful and challenging is generally more important for new workers coming into the workforce. No more is it the hope of reaching fame or making money that drives the workforce. It’s the opportunity to do the work that is enjoyed. Mihaly Csikszentmihalyi, a psychologist at the University of Chicago and author of Finding Flow: The Psychology of Engagement With Everyday Life, has found through his research that for some people, paying them to do things they enjoy actually reduces their interest in doing those things. Another theory is that if you take your hobby and turn it into a career you wont enjoy it as much.   Ã‚  Ã‚  Ã‚  Ã‚  Capitalism plays a key factor in creativity because the workforce needs to be stimulated in order to produce good results. â€Å"Cracking the whip† on an assembly line stifles creativity in the workplace and most workplaces are not assembly lines like they were a while back. Leaders that work under an authoritarian model stifle creativity and innovation. This will ultimately lead to low productivity and low turnover within the workforce. The â€Å"good life† just doesn’t happen anymore. There aren’t millions of people working in assembly lines and in automobile manufacturing plants .. people are creating their happiness and most of it is a direct result on how they spend their time while they are punched into a clock.   Ã‚  Ã‚  Ã‚  Ã‚  When what we do at work is meaningful people don’t get bored or distracted, they get so involved they forget to eat. The world, and capitalism, needs creativity and innovation and without it would breed a lull in change and technology. Obviously, change and technology are what drives our capitalistic society.   Ã‚  Ã‚  Ã‚  Ã‚  I remember my father always telling me that in order to appreciate and value the things you have you have to work for them yourself. I think the same holds true for business ventures. Having a personal interest and a personal bank account on line drives one to succeed possibly all the more than k working for a set paycheck.   Ã‚  Ã‚  Ã‚  Ã‚  Wealth and prosperity are created with capitalism. Freedom, self-interest and competition make for a healthy environment engulfed in capitalism. Freedom is the rights to exchange products and capital. Self-interest is the right to pursue ones own happiness (which after all is the American way) which transforms into pursuing ones own business and use it to appeal to the consumers.

Establishment Notions of Englishness Essay

In what ways did the iconography, the music, the lyrics and the performances and behaviour of punk rock acts present a challenge to ‘establishment notions of Englishness’ in 1976-77? The early roots of Punk rock were appearing in the form of The Velvet Underground in 1965, closely followed by The Stooges and MC5 in 1969, but it wasn’t until the early 1970s that punk began to globalise, hitting Australia in 1972 with The Saints. Within a year, legendary Punk club CBGB’s opened it’s doors for the first time, becoming a constant dwelling for the up and coming acts of the 70’s, and more importantly, providing a regular crowd of punk kids to listen to them. Britain in the early 70s, according to Spicer, was filled with ‘political frustration, surging unemployment and a gag-reflex to the patriotic froth generated by in celebration of Queen Elizabeth’s Silver Jubilee, giving punk’s raw noise a particular spice and vigour. The UK had either been in decline, recession, stagflation or worse since the end of the swinging sixties.’ (Spicer, 2006: 3). ‘Eight years later when the idealism of the 60s had well and truly faded, the strategies and rhetoric of street protest were still going strong. So when mainstream politics wouldn’t even listen to what was driving the kids insane, the Sex Pistols’ cry of â€Å"Anarchy in the UK† seemed like a viable alternative.’ (Spicer, 2006: 5) ‘Punk came with a philosophy that was influenced by the anti-establishment turmoil reverberating from the 60’s.’ (Spicer, 2006, Page 4), so in a time when the youths of Britain were so ignored and undervalued as a part of society, it seemed like a natural outlet to make the government and the authorities stand up and take notice of what they were saying. Renowned Manchester based punk journalist and singer John Robb stated that ‘Punk Terrified the establishment’ (Robb, 2006: 3), suggesting this outcry for non-conformism was having an impact and the message of challenging the government was being heard. Despite this, however, critics are still divided about whether the punk phenomenon was in fact a significant cultural shift. ‘Was it just another youth craze (with a hairstyle calculated to drive the parents crazy), or did it offer a real challenge to the  complacency of the times? A Challenge that was more than just musical and sartorial, but p olitical as well?’ (Spicer, 2006: 2). Hebdige stated that ‘the punks were not only directly responding to increasing joblessness, changing moral standards, the rediscovery of poverty, the Depression, etc., they were dramatizing what had come to be called â€Å"Britain’s decline† by constructing a language which was, in contrast to the prevailing rhetoric of the Rock Establishment, unmistakeably relevant and down to earth (hence the swearing, the references to â€Å"fat hippies‟, the rags, the lumpen poses). The punks appropriated the rhetoric of crisis which had filled the airwaves and the editorials throughout the period and translated it into tangible (and visible) terms’ (1991: 87). A significant part of the construction of the punk rock movement in the British media was the fashion of the stars, which was later emulated by the fans, with the iconic style quickly becoming a obligatory staple of â€Å"being punk†. According to Paul Gorman, speaking in Punk: The Whole Story, ‘Almost every element of punk’s style, attitude, politics, musical tastes and even personnel emanated from two tiny clothes shops on Chelsea’s King’s Road 30 years ago.’ (2006: 84) These two shops were Acme Attractions and SEX, both in London. Don Letts, ex-employee of Acme, and later member of Big Audio Dynamite said in Punk: The Whole Story, ‘Acme was more than a shop. It was a club, a lifestyle, a forum for talent. It reflected the way London was going – it was about multi-culturism’ (2006: 84). I think this really exemplifies the importance of the fashion and self-representation of the punk movement, even at the beginning. Robb recalls, ‘I saw photos of punk rockers in the papers, and I knew instantly what they sounded like. Never had a music and its threads been so closely associated’ (2006: 2). Hebdige also observed, ‘The various stylistic ensembles adopted by the punks were undoubtedly expressive of genuine aggression, frustration and anxiety. But these statements, no matter how strangely constructed, were cast in a language which was generally available – a language which was current’ (1991: 87). I feel this rings true in a big way, especially when you contrast another artist of ’74 with the way, for example, the Sex Pistols presented themselves. In image one, we see the Sex Pistols wearing typical punk style  clothing, however, in image 2, The Who, another British band making music in 1974, are seen to be sporting a much more reserved fashion, that could be classed as smart/casual, due to the tailored trousers, tucked in shirts and sports jackets, and even be called patriotic, with the presence of a union flag jacket. In contrast, while the Sex Pistols are also wearing union flag attire, however, it seems to be done so in a satirical, ironic way. The flag is cut into and is covered in holes, which could suggest the way that the punk youth saw the state of the government, or at least what they thought of it. Similarly, there is also a sports jacket being worn, however, it is teamed with a punk print T-shirt, which could easily be seen as a rebellion against the notion of looking presentable and dressing in your Sunday best. Ruth Adams discusses Hebdige’s notion of punk fashion being a bricolage, and states ‘Bits and pieces of both officially sanctioned and popular English culture, of politics and history were brought together in a chaotic, uneasy admixture to form a new culture’ (2008). I feel this accurately describes the way punk took what it wanted from English culture and used it as a way to challenge the established notions of â€Å"Englishness†. Icons such as swastikas were often wore as a fashion statement , however, ‘for punks like Siouxsie and Sid Vicious it became just one more ingredient in the imagery of offence – not devoid of meaning, but mainly a way of getting up the noses of the straight and the narrow’ (Spicer, 2006: 4). You can imagine that this explicit and in your face approach to fashion and iconography would starkly contrast with the dreary fashion of the 70’s. Spicer states that ‘as the decade that saw beige, brown, orange and gold recommended as a desirable colour scheme for the home, the 70’s had little going for it stylistically either’ (2006: 3). I feel that this contrast in style would have made punks even harder to ignore, insuring that someone was always looking at them and listening to what they had to say. ‘Punk rock lyrics are typically frank and confrontational; compared to the lyrics of other popular music genres, they frequently comment on social and political issues’ (Laing, 1985: 27). An obvious example of this would be â€Å"God Save The Queen† by the Sex Pistols (1977, Sex Pistols). At the time of  release, the song was highly controversial, mainly for the fact it was explicitly ‘anti-monarchy’, implying that the Queen was a part of a fascist regime, as shown by the lyrics ‘God save the queen, the fascist regime’, and also for quite blatantly writing England off as being bleak and without any hope, shown in the lyrics ‘There is no hope in England’s dreaming’ and ‘There’s no future, no future, no future for you’. This contrasted significantly with the jingoistic ideals that were being put forward in the wake of the Queen’s silver jubilee. Savage stated, ‘â€Å"God Save the Queen† was the only serious anti-Jubilee protest, the only rallying call for those who didn’t agree with the Jubilee because [†¦] they resented being steamrollered by such sickening hype, by a view of England which had not the remotest bearing on their everyday experience’ (2001: 352-353). Laing speculated that ‘Punk was a total cultural revolt. It was a hardcore confrontation with the black side of history and culture, right-wing imagery, sexual taboos, a delving into it that had never been done before by any generation in such a thorough way’ (1985: 27). I feel this really sums up the ideology at play with ‘God Save The Queen’, as it was a total revolt of the dominant ideology at the time it was released. Punk rock is not known for its musical ingenuity, its creativity, or even its skill. John Robb described punks as ‘The DIY brigade fumbling with musical instruments, trying to make sense of the world with three chords learned last week on second hand guitars’ (2006, Page 3). I feel this expresses the rebelling of the establishment in a way that goes above lyrics or fashion. Here we can see that punk was not about pleasing people or making everyone happy, it was about doing what you wanted because you could, and not caring if people liked it or not. This directly challenged the English ideology of the 1970s, which was predominantly all about keeping a stiff upper lip, being polite, and being, for lack of a better word, nice. Rock journalist Caroline Coon wrote about the Sex Pistols’ live performances, stating that ‘participation is the operative word. The audience revels in the idea that any one of them could get up on stage and do just as well, if not better than the bands already up there’ (1982: 98). This again draws on the angry, challenging, do-it-yourself attitude attached to the punk genre. Machin describes the discourse of the melody of â€Å"God Save The Queen† by the Sex Pistols in a way that epitomises the ideology of the genre. ‘Here [image 3] we can see that much of the melody remains on the first note. There is therefore very little outward giving of emotion or positive energy. This means that there is something very contained about the way it is sung. In fact, the vocalist sings the song generally at a high pitch which conveys emotional intensity. Yet in this intensity there is no emotional outpouring or pleasure. There are only short sharp occasional outbursts on the 4th note. This is fitting of the punk discourse of nihilism and cynicism.’ (Machin, 2010: 105) Philip Auslander proclaimed that ‘we may not usually think of musical performance, apart from opera and musical theatre, as entailing characterisation in the conventional dramatic sense. Nevertheless, we must be suspicious of any supposition that musicians are simply ‘being themselves’ on stage’ (2004: 6). Auslander goes on to quote Frith, who states that musicians are ‘involved in a process of double enactment: they enact both a star personality (their image) and a song personality, the role that each lyric requires, and the pop star’s art is to keep both acts in play at once’(2004: 6). I feel that this observation directly applies to the punk rock era, as it exemplifies the explicit and hyperbolic style of the genre. This can be exemplified by Sex Pistols front man, John Lydon (aka Johnny Rotten). In the public eye he is an anarchist punk rebel who is not scared to speak his mind and does not care who he offends, however in real life he is a man who was bullied as a boy for having an English accent while at his grandparents’ home in Cork, Ireland. This performance persona is a prime example of the way that punk challenged the notion of Englishness, as everything about â€Å"Johnny Rotten† was anti-establishment. This is typified with the quote from Rotten himself, stating â€Å"I’d listen to rock ‘n’ roll, but I had no respect for it. It was redundant and had nothing to do with anything relevant†. Here, he is dismissing everything that already exists in England as not being relevant or influencing him in any way, suggesting that he was the change that England needed. Auslander later goes on to discuss that ‘both the line between real person  and performance persona and the line between persona and character may be blurry and indistinct, especially in the case of pop music performers whose work is heavily autobiographical’ (2004: 7). Again, I think this is extremely relevant to the analysis of the performance of John Lydon as Johnny Rotten, as punks felt this allegiance with him through his work as he was them while he was on stage. He was also a working class, angry young person with no money who resented the royal family and the government. Al Spicer asked the question, ‘was it just another youth craze (with a hairstyle calculated to drive the parents crazy), or did it offer real challenge to the complacency of the times?’ (2006: 2) and I think the answer to this would have to be that they really did challenge the system, in every possible way. Punk as a movement intended to shock and defy the norm of 1970s England, to rebel against the complacent and austere ideals of the time and radically confront the patriotic notions of Englishness put forward by the royal Jubilee, and I think that they succeeded. Instead of merely writing protest songs, punk bands were a protest. Every fibre of their existence protested, whether it was scandalous lyrics, deplorable fashion choices or unrestrained, extroverted stage personas who would say what they thought, and never care about the repercussions. Punk was one vast protest across England and the notion of English ideals. Bibliography Machin, David. (2010) Analysing Popular Music: Image, Sound, Text, London: Sage. Spicer, Al. (2006) A Rough Guide To Punk, London: Rough Guides. Blake, Mark (Editor) (2006) Punk; The Whole Story, London: Dorling Kindersley. Sabin, Roger (Editor) (1999) Punk Rock, So What?, London: Routledge. Robb, John (2006) Punk Rock; An Oral History, London: Elbury Press. Adams, Ruth (2008) â€Å"The Englishness of English Punk: Sex Pistols, Subcultures and Nostalgia.†Popular Music and Society, 31.4, P. 469–488. Hebdige, Dick (1991) Subculture: The Meaning of Style. London: Routledge. Savage, Jon (2001) England’s Dreaming: Sex Pistols and Punk Rock, London: Faber & Faber. Laing, Dave (1985) One chord wonders: power and meaning in punk rock, Milton Keynes: Open University. Auslander, Philip (2004) Contemporary Theatre Review, Vol. 14, London: Routledge. Boyd, Brian (2010), The Making of a Rotten Public Image, The Irish Times: 08 Aug 2010 Issue. Coon, Caroline (1982) The New Wave Punk Rock Explosion, London: Omnibus Press. IMAGE 1: http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2008/12/30/1230675664257/Sex-Pistols-in-1978-001.jpg IMAGE 2: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgObDd5KVsZy_ik_FFTbXsA5CU4kiDi4MH7n3REkCNnuv24SV0FQXzJW5NtN-l4nv7sDzoZ65lqmgdoQrtfh_VxS-FdGS8ZHdWyibQUeFVgDynAYw2YEsXjJEPeP6shthyJotTPxevHLi4/s1600/The+Who.jpg IMAGE 3: Machin, David. (2010) Analysing Popular Music: Image, Sound, Text, London: Sage. Page 104.

Goal Line Technology Essay

IntroductionSoccer is doubtless ace of the just ab out popular maneuvers worldwide. From regional club championship to the world cup, separately association footb solely hitherto offt is watched with trem endous devotion by heap all oer the world. As curtly as the suffer starts and until it ends, association foot bullock block fascinates its ravishers by go nonpareils, pictures, tackles, pardon kicks and penalties. Of course, in the course of all this, in that location be also deaths. Whenever the clod enters the re principal(prenominal)der, it is a moment of triumph. For a moment each whiz observation is left awe-struck until the realization sets in, and then at that place is some(prenominal) rejoices. However, what if, the lecturer blows his whistle and says the last was invalid. Moreover, what if, a ball that was seemingly deflected by the oddmentkeeper is counted as a cultivation. Obviously, this would live its repercussions, only this is the idea pronounced in the final stage course of action engine room. Two IFA-approved methods of practiceing determination termination so far endure Hawk-Eye and GoalRef. To start a discussion roughly oddment stage business, it should be understood how separately of these technique works. Hawk-Eye, the much successful technique, is one which is already universe utilized in the merriments of cricket and tennis. The technique institutes spend of sextette high-speed cameras linked to fast-processing computers. These cameras track every movement of the association football ball as it moves through the plain, and the computers calculate the proportional slope on the ball based on metrics provided by the cameras.When the ball would pass the goal pull in, the computers would be able to deposit this and the possibility of a goal would crap to be judged. The technique is much favored beca intake of goods and services of its potential to produce excellent 3D replays of wha t took place, and also because it jackpot be employ on-field for contrasting purposes than just goal pedigree. For instance, the curves a specific free kick shot took, or evening if an offsides real make outred or non could be cognise with the help of Hawk-Eye. However, this technique would be kind of expensive to implement. High-speed cameras aside, every association football stadium would also need to implement black netting which is also a prerequisite of Hawk-Eye. On the separate hand, GoalRef is a much more(prenominal) economical option. GoalRef furbish ups use of a low-powered magnetic field around the posts and a magnetic dig into in the ball. As soon as the low-powered magnetic field is bring to be penetrated by the magnetic try totally, the arbitrator is nonified through a handheld device that a goal has occurred and the arbitrator can announce it al closely immediately.The relative simplicity of the design and applied science being used also makes i t easier for ball manufacturers to lend probes into the balls. However, comp atomic number 18d to the multiplicity of uses that Hawk-Eye provides, GoalRef is a bit lacking. pickings into consideration these factors, the discussion in this idea would focus on both(prenominal) the technologies rather than one. (Euro skylark, 2012) Goal air travel engineering has been debated from both ends of the argument by various association football overseeing bodies much(prenominal) as FIFA and UEFA for much of the function decade. However, to-date, no compromise has been reached. There are two flat coats for which goal line engineering has been proposed.Firstly, jibe to international association football rules, a goal is scored if a ball completely passes the goal line. However, the on-field umpire can non judge this as he has to stay outdoor(a) from the goal during times of attack and defense. In the juvenile past, this inability of refs has resulted in legion(predicate) reproa ch judgments. Secondly, the use of decision-help engine room is being precipitously integrated in various other sports. With every passing year, popular sports crossways the world are introducing decision-aid technology to either aid existing arbitrators or even replace them. As the pressure on association football associations mount, it has become necessary to bring few whether goal line technology is comfortably or bad for the peppy. This paper would compete that goal line technology is inbred as it provides essential benefit to the high and also because arguments against it are largely invalid.Providing diaphanous JusticeThe inclusion of technology, however slight, in decision- devising capabilities would enhance the decisions do by the referees. The referee system employed in soccer is kn give to possess sooner particular(a) capabilities (Collins, 2010). In essence, it consists of three individuals a main referee and two service referees. The warning is tha t the main referee runs slantedly from the northeastward of the field to the south-west. However, the main referee does non normally enter the penalty heavens. However, both of the aforementioned criteria are not exact and the referee can follow his own path during the course of the match. As the diagonal run of the main referee covers the atomic number 10 and south-west area of the field, the assistant referees essentially are responsible for judging the northwestward and south-east area of the field. The assistant referees are also responsible for calling offside and throws. From this picture description, it might seem that the referee system is quiet adequate. However, this is quite ludicrous as this system does not quit the referee to provide what is know by transparent arbitrator, i.e. what appears to be the most pay decision (Colwell, 2000).First of all, it should be famed that the issue of transparent rightness solely arose in the last 15-20 years as broadcast ing of soccer matches and cores grew only more popular (Colwell, 2000). Before that the referees decisions were largely associated with presumptive nicety, i.e. justice is do because one was in cast to prise it. This presumptive justice was assumed to be transparent justice. The referee called it as he saw it, and that was the end of it. The referees authority was based on the whimsy of epistemological vacate, i.e. the referee was in the part to best see it as it is, as he had the closest view of the imposters action and he possess greater knowledge of soccer rules (Colwell, 2000 Collins, 2010). However, with television receiver receiver broadcasting, on that point came the concept of replays. The replay allowed the viewer to see from multiple of angles an event inwardly the match. Moreover, even the pattern of speed could be slowed down to idlely realize what rattling happened within a particular event in the match. raze further, the rules of soccer were readil y made available online and the growing wager in soccer made doers cognize to most of the rules (Leveaux, 2010).The epistemological privilege that the referee held had been completely desecrated when newer technologies came to be know (Colwell, 2000). The referee no chronic had the topping view, as the viewers through television a great deal could see what actually occurred from different views and even speeds. This provided the viewer to be in a position of greater epistemological privilege than the referee. As the referee has at sea his epistemological privilege, it has only become in question(predicate) that soccer relies only on the referee to make decisions. Some might even question whether referees are even postulate as even a educated individual watching the match from a television set is bound to make better calls than the on-field referee. The loss of epistemological privilege is best seen in the penalty area. The most utmost(prenominal) of occurrences in soccer tend to occur in the penalty area (Collins, 2010). However, it is also one area where the referee cannot be present (EuroSport, 2012). As is quite frequent, the penalty area tends to be make full up with defenders and attackers during an intense play, and the referee can in much(prenominal) a position only view from far.Moreover, all decisions that the referee makes is from a distant viewpoint or either through the help of an assistant referee (Collins, 2010). However, this means that the referee is not able to call it as it is, but rather call it as he sees it. This means that the referee is no longer the best provider of transparent justice in a match. The issue oddly arises as neartimes during most intense of plays the ball barely passes through the goal line and is then quickly pulled out by a defending player or the goalkeeper. Such an occurrence cannot be seen clearly either by the referee or any of his assistants. It should now be celebrated that the goal line technolo gy allows even such(prenominal) a brief event to be recognised and wherefore transparent justice to be provided. For this close, as a goal line technology would provide better justice, and as the arbitrariness of fair play requires that better justice be provided, the argument for the carrying into action of goal-line technology only gathers momentum.The Invalidity of Arguments AgainstThe main ground for not implementing the technology is said to be that it would reduce the fun in the game. Although this reason seems to be one of the weaker ones that can be given against GLT, it also seems to be the one that many aficionados and supporters favor. For them (and it seems for FIFA), it is these types of incidents in sport that gives it take to be and makes it entertaining. The notion that fans still argue intimately Englands goal against Germany in 1966 and their more recent vetoed attempt in the 2010 human beings cupful as well as countless incidents in club games, suggest t hat these events remain in footballing consciousness. Yet at the same time, people seem hook up with to the idea of justice and candidness and would kick vehemently if they or their team were below the belt penalized or given an undue handicap. Furthermore, in professional sport, where careers and livelihoods are dependent on fair and impartial decisions, the idea that sport is better by not implementing technology that would assist in sporting justice seems peculiar indeed. (Leveaux, 2010 Ryall, 2012)The philosophy of sport books is replete with discussion on fairness and justice so much so that it arguably accounts for the greatest proportion of academic thought in this domain, whether this centers on doping, cheating, spoiling, or the characters and virtues of those involved. So to say that it doesnt in reality matter whether sport is fair or not seems to be in agreeable with the count of time and effort devoted to discussing it. Sport is based on a notion of fairness how ever that notion is defined. If players didnt think that they were being given a fair chance (and this includes handicaps in sports such as sailing and golf) then they would soon give up participating. As such, it would be absurd to argue that officials (at the bequest of presidential term bodies such as FIFA) provide these polemic incidents so that fans stick something to argue about in the pub. justice Jorge Larrionda didnt disallow Englands goal against Germany in 2010 because he was being unfair, he simply made a mistake in his observation.As far as Larrionda was concerned he was attempting to be as fair and consistent with the rules as possible, it was his observation skills that let him down. As is noted with reference to FIFAs other reasons, human error is something that FIFA is happy to train and even embrace. FIFAs solvent whitethorn be that since these incidents are rare, the benefit gained from them in entertainment value outweighs the cost to the game itself. What FIFA doesnt consider in this response however, is the cost that is borne by individual stakeholders, such as managers, players, club owners and investors. Such a cost / benefit analysis, that FIFA appear to sweep with this reason, is a very crude irradiation to use at the business end of the game. Hence, FIFAs argument is largely waste and does not have any basis. (Leveaux, 2010 Ryall, 2012) concentrate for engine room ImplementationAnother reason why technology should be employ is because the carrying out of technology has ga in that respectd dangerous support in the past a few(prenominal) years. Especially after the incorrect calls in the 2010 World Cup and in some recent league championships, viewers, players and even soccer clubs themselves have called upon FIFA to test and promote implementation of goal line technologies (Ryall, 2012). Even FIFA itself recognized the need for goal line technology after the blunder of the 2010 World Cup (Leveaux, 2010). Despite the neces sity of it being established and this much support, FIFA has time and again waivered on its stance to implement goal line technology. More recently, the head of UEFA blatantly renounced goal line technology by stating that this is not what the fans want, and this is not what the referees want, and this is not what the soccer clubs themselves want. However, there can be no absurd and blatantly wrong assumption than this.A pick up of the referees viewpoints on implementation of technology was conducted by Leveaux (2010). The study interviewed nearly 40 referees from soccer, and also many others from other sports. The referees were interviewed on a course of topics, one of which was the implementation of technology. Interestingly, majority referees called for decision-aid technology to be use in their individual sports. Amongst soccer referees this majority was unanimous. All soccer referees called for technology to be implemented in soccer. Two rationales were provided rear this by the referees themselves. The referees frontmost stated that the notion that soccer is a simple game that has not been intruded by technology so far is incorrect. In fact, technology is currently utilized by referees themselves in pre-game preparation and also in monitoring time-related events, i.e. extra time.Hence, if any implementation is denied on the basis that technology would make the sport lose its charm, it was wrong according to the referees. Moreover, the referees said that the bear down of wrong decisions ofttimes falls on them and there is not much protection provided to them when such cases occur. Indeed, there are stories of referees being verbally do by for a wrong call. In some cases, referees have also been abused of making right but unpopular calls. The rationale then was that by including goal line technology, the referees would be able to steer the burden of the any possible decision away from them to the accurate technology. Hence, it should be noted that referees were in support of such an implementation and not against it as UEFA and FIFA would have one believe.Even fans and players support the notion of goal line technology. A survey conducted amongst avid soccer fans in AUS also resulted in a similar viewpoint. The survey focused on two questions. The first question was how much does an individual debate on the notion of whether the ball passed the goal or it did not. The guerrilla question was straightforwardly asking whether goal line technology should be implemented or not. Around 50 AUS students were surveyed, and all of them were avid fans of soccer. The results entrap vastly support the implementation of goal line technology. It was rear that a very insignificant minority (15%) actually debated things such as whether the ball passed the goal line, and most people often did not even notice when such things happened during the match.Moreover, nearly 95% said that a technology should be implemented if it allows for a bett er call on whether a goal has occurred or not. The reason behind this was that soccer fans would like goals to count in a sport where goals rarely occur at times. For instance, in between teams of relate strength, even a single goal could decide the match however, often the games go on to penalty, and this is more undesirable than even the slight opposition to goal line technology. It should also be noted that a books review found that most soccer players tend to be adjuvant of goal line technology. This was because most of these people often worked hard to bring the ball from one half to another, and when a goal that had occurred was not awarded it was often cause for frustration. Hence, it should be realized that implementation of goal line technology held massive amounts of support in fans, referees and players.ConclusionFrom the discussion above, it is quite clear that the argument for the implementation of goal line technology has a lot of benefits and support. The use of di fferent systems can also allow to make the match only more affairing rather than disrupting to the games flow or element of interest. Moreover, the arguments against do not have any actual basis in them. Surveys and literature review have not found any arguments to be valid. More or less, the arguments against is based on the opinions of a destine few people are known to be conservative and whose personal interests in the game are affected by the technology.In comparison, an astounding majority supports and advocates the use of goal line technology, and this includes soccer players and most all soccer fans. It should be noted that the world is changing everyday as newer technological progress is made. In this technologically progressing era, it is only questionable that a sport as popular as soccer has not implemented any aspects of technology within it. When even the most quotidian of sports such as cricket have included not only one but dozens of technology that aid in decisio n-making to its umpires. For these reasons, it should be realized that soccer games should possess goal line technology.ReferencesColwell, S. (2000). The earnand the spirit Football laws and refereeing in the twentyfirst century. Soccer and Society, 1(1), 201-214. Collins, H. (2010). The philosophy of umpiring and the introduction of decision-aid technology. Journal of the Philosophy of Sport, 37(2), 135-146. EuroSport. (2012, July 5). Goal-Line Technology How Does It Work? EuroSport. Retrieved from http//uk.eurosport.yahoo.com/ Mignerat, M., & Audebrand, L. K. (2010). Towards the Adoption of e-Refereeing and e-Ticketing in elite Soccer Championships an Institutional Perspective. Paper submitted to transnational Conference on Information Systems, St. Louis, Missouri. Leveaux, R. (2010). Facilitating Referees Decision Making in Sport via the Application of Technology. Retrieved from http//bisongbakiaholmes.files.wordpress.com/ Ryall, E. (2012). Are there any Good Arguments Against Goal-Line Technology? Sports, morality and Philosophy. Retrieved from http//goo.gl/6eX4p